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Google Marketing Platform

The Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite. With Google Marketing Platform you can deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns. ("Introducing Google Marketing Platform" n.d.) Retrieved from https://support.google.com/analytics/answer/9031231?hl=en.

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  1. Introduction to Google Ads

    This Google Ads course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google Ads tool.
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    Student Price: $35.00

  2. Advanced Google Ads

    If you already use Google Ads and you are looking to take your campaigns to the next level, then this Google Ads course is for you.
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    Student Price: $35.00

  3. Introduction to Google Analytics

    This Google Analytics class is designed to provide you with in-depth knowledge of various features available in Google Analytics and how to leverage them to best serve your business needs.
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    Student Price: $70.00

  4. Advanced Google Analytics

    This fast-paced, one-day, advanced Google Analytics training class covers some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables.
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    Student Price: $35.00

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